We’re all becoming more aware of the problems with plastic pollution and the harm it’s having on our environment. So, I was so excited when I heard that Waitrose was trialling a Waitrose Unpacked in Oxford.
But, what is Watrose Unpacked? – Waitrose have transformed their shop in Botley Road Oxford with a range of foods where they have removed the packaging or changed the packaging from plastic to a more sustainable alternative.
The test is designed to help determine how customers might be prepared to shop differently in the future.
It has the largest number of loose fruit and vegetable lines of any national supermarket, has removed plastic wrap from its flowers and indoor plants and has launched refillable options for everything from wine to beer and cereals to coffees as well as cleaning products.
The test, which will is branded with ‘Waitrose Unpacked’ across the shop to maximise awareness, will run for a period of 11 weeks until 18 August.
Packaged equivalents of the products will remain in their usual areas to create an effective test.
For example, given the choice between buying packaged or unpackaged fruit and vegetables, which one do customers go for.
Oh wow this is brilliant! We are Waitrose shoppers so really hope that this will be coming to a Waitrose near us soon. Well done Waitrose!
Oh I’ve heard about this. Not too sure if there is one local to me, but I would definitely use it if it were. It reminds me of how shopping used to be, before plastic came in to production.
I think this is such a great idea. I see no need for all of the plastic packaging etc. when it’s not needed a lot of the time.
What a great way f buying food while saving our environment. Every market business should try this.
that was an awesome idea. I love how it will help us to minimize the use of plastic plus getting used of using a reusable packaging.
This is brilliant! I think we need supermarkets to make these changes, as it’s the only way customers will get on with it and do it. I think making small gradual changes we can all make a difference
This is great! I don’t understand why supermarkets have to package up so many fruits and vegetables. Apples, pears, oranges, tomatoes, peppers…why? It’s possible to have things weighed, there’s no need to have them pre-packaged in plastic bags.
I know, when we were in France nearly all the fruit and veg in the supermarkets was plastic free
I would definitely love to shop somewhere like this. We are working on reducing our plastic usage etc and have even gone as far as to buy our own brown paper bags which we take with us when we go shopping! I really hope this is something that works out and more shops can start introducing it into their mainstream stores too.